Terms of Service

Effective date: 5 July 2026  ·  Last updated: 5 July 2026

These Terms of Service ("Terms") govern access to and use of the websites, dashboards, applications, and services (the "Services") provided by AppD AI Automation Solutions ("AppD AI", "we", "us", "our"). By creating an account or using the Services, you ("Customer", "you") agree to these Terms. If you use the Services on behalf of a company, you confirm you are authorised to bind that company.

1. The Services

AppD AI provides a platform that enables businesses to send and receive WhatsApp messages, run messaging campaigns, build automated conversation flows, and deploy AI-assisted agents for customer communication. The Services depend on the WhatsApp Business Platform operated by Meta Platforms, Inc. and its affiliates ("Meta").

2. Accounts

• You must provide accurate registration information and keep it current.
• You are responsible for safeguarding your credentials and for all activity under your account.
• You must be at least 18 years old and using the Services for business purposes.

3. WhatsApp and Meta platform requirements

• Your use of WhatsApp messaging through the Services is subject to the WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy, and Meta Platform Terms, each as updated by Meta from time to time.
• You are solely responsible for obtaining valid opt-in consent from every recipient before initiating messages, and for honouring opt-out requests promptly.
• Meta controls message pricing, quality ratings, messaging limits, template approvals, and account status. We do not control and are not liable for Meta's decisions, including template rejections, quality downgrades, rate limits, or suspension of your WhatsApp Business Account.
• You are responsible for all Meta conversation and messaging charges attributable to your account.

4. Acceptable use

You must not use the Services to:

• Send spam, unsolicited messages, or messages without valid recipient consent.
• Send content that is unlawful, deceptive, harassing, hateful, or infringing.
• Market or transact in categories prohibited by WhatsApp's Commerce and Business Messaging Policies.
• Circumvent messaging limits, quality controls, or security measures of AppD AI or Meta.
• Upload malicious code or interfere with the Services or other customers.

We may suspend or terminate accounts that violate this section, with or without notice, to protect the platform and comply with Meta requirements.

5. Customer data and end-user messages

• As between the parties, you own your data, including your contacts and message content ("Customer Data").
• You grant us a limited licence to process Customer Data solely to provide, secure, and improve the Services.
• You warrant that you have all rights and consents required to submit Customer Data to the Services, including consents required under applicable data protection law.
• Our handling of personal data is described in our Privacy Policy.

6. Third-party AI providers (bring your own keys)

• The Services allow you to connect your own accounts with third-party AI providers for language, speech-to-text, and text-to-speech functions.
• Your relationship with each provider is governed by that provider's terms and pricing. You are responsible for provider fees, quota, and compliance.
• You authorise us to transmit relevant conversation content to the providers you connect, solely to perform the functions you configure.
• We are not responsible for the output, availability, or conduct of third-party providers. AI-generated content may be inaccurate; you are responsible for reviewing automated responses used in your business.

7. Fees and payment

• Subscription fees, usage fees, and applicable taxes are set out in your plan or order.
• Fees are payable in advance and are non-refundable except where required by law or expressly stated.
• Meta conversation charges are separate from AppD AI fees and are billed per your arrangement with Meta.
• We may suspend the Services for overdue amounts after reasonable notice.

8. Intellectual property

• We own the Services, including all software, interfaces, and documentation. No rights are granted except as expressly stated.
• You may not copy, modify, reverse engineer, resell, or create derivative works of the Services except as permitted by law.
• Feedback you provide may be used by us without restriction or obligation.

9. Confidentiality

Each party will protect the other's confidential information with reasonable care and use it only as needed to perform under these Terms. This obligation survives termination for three years, and indefinitely for trade secrets.

10. Availability and support

We aim for high availability but do not guarantee uninterrupted operation. Planned maintenance and factors outside our control, including Meta platform incidents and third-party provider outages, may affect the Services.

11. Disclaimers

The Services are provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that message delivery, template approval, or AI output will meet your requirements.

12. Limitation of liability

To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, special, consequential, or punitive damages, or loss of profits, revenue, or data; and (b) our aggregate liability arising out of or relating to the Services is limited to the fees paid by you to AppD AI in the twelve months preceding the event giving rise to the claim.

13. Indemnity

You will defend and indemnify AppD AI against claims arising from: (a) your Customer Data; (b) your breach of these Terms or of Meta's policies; (c) your failure to obtain required recipient consents; or (d) your use of third-party AI providers.

14. Term, suspension, and termination

• These Terms apply while you use the Services.
• Either party may terminate for material breach not cured within 15 days of notice.
• We may suspend immediately where required by Meta, by law, or to prevent harm to the platform.
• On termination, your access ends and we will delete or return Customer Data as described in the Privacy Policy, subject to legal retention requirements.

15. Changes to the Services and Terms

We may modify the Services and these Terms. Material changes will be notified through the Services or by email. Continued use after the effective date of changes constitutes acceptance.

16. Governing law and disputes

These Terms are governed by the laws of India. Courts at New Delhi, India have exclusive jurisdiction, subject to any mandatory arbitration or consumer rights that apply.

17. Contact

AppD AI Automation Solutions
New Delhi, India
Email: next@appd.ai